date:May 03, 2016
when the founders of Vita Coco, the world's largest coconut water brand, returned from a holiday in Brazil and set about converting Americans to the wonderful benefits of coconut water that was now able to make the journey to North America with the help of Tetra Pak's packaging technology. By 2010, both Coca Cola and Pepsi had invested in market leading coconut water brands in the US (Zico and O.N.E Coconut Water respectively), which propelled the industry even further. Today the global market h