date:Apr 26, 2016
. As highlighted by the Mintel Trend Guiding Choice, the sheer number of options in the marketplace can be overwhelming for consumers: one in five (21%) say there are too many beverage choices. Further, the majority of consumers do not strongly favor hybrid beverages, with just 14% of consumers agreeing hybrid drinks are more interesting than non-hybrid drinks, and less than one in 10 think they are better tasting (8%) or healthier (7%) than non-hybrids. Nearly one quarter (24%) of Americans agr