date:Apr 26, 2016
makes it easy for consumers to simply move to another option, said Elizabeth Sisel, Beverage Analyst at Mintel. Sales trends suggest the better-for-you movement is reshaping the non-alcoholic beverage industry, but brands should consider a stronger focus on communicating flavor, in addition to health-centric or function attributes, of cross-category products.
While cross-category beverages present an opportunity for brands to meet trending consumer preferences, they also present new challenges