date:Apr 26, 2016
While Americas non-alcoholic beverage market is shifting in favor of better-for-you alternatives, new research from Mintel reveals that taste/flavor (72%) is by far the main influencer for consumers when drinking preferred beverages, with health/nutritional attributes (21%) and functional attributes (16%) far less influential. Today, cross-category beverages are becoming increasingly more available as brands attempt to cater to consumers better-for-you demands while also delivering innovative ne