date:Apr 12, 2016
ing those who are inundated by the growing selection of beverage options. Adding to overall category confusion, some consumers struggle to identify certain drink fusions. It is essential that brands use clear messaging to illustrate what sets products apart, Sisel said.
Despite the challenges facing cross-category drinks, consumers are willing to try new/different beverages with 48 percent of consumers enjoying the wide selection of beverages available in-store. Whats more, 40 percent of consum