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Consumers prefer protein blends in ready-to-drink beverages
date:Apr 07, 2016
DuPont Nutrition Health has published the findings from its multi-phase, proprietary Beverage Key Drivers of Liking Study, which shows that consumers rank taste as their most important criteria when choosing a high-protein beverage. Protein content ranked second, according to the study, which was conducted to better understand consumer taste preferences in the $2.7 billion U.S. retail ready-to-drink (RTD), high-protein beverage category, while protein source was significantly less important.

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03/06 17:18