date:Aug 11, 2012
It won out over the campaign of anotherColombian chicken company, Pollos el Bucanero.
Robin Horel, executive director of the Canadian Poultry andEgg Processors Council, who chairs the IPC marketing awardcompetition, said that what swayed the judges was thebehind-the-scenes work that Avidesa Mac Pollo put into its campaign.
It went beyond a campaign of TV ads and billboards, hesaid. The judges were impressed with Avidesas investment inimproving its distribution, cold chain, delivery, as well as