date:Apr 01, 2016
ft drinks major has introduced 150 ml mini-can versions in a bid to boost volumes and expand its portfolio of packs, at lower price points. Can packaging option is a strategy aimed at creating more affordable options for consumers. Additionally, it is opined that such a packaging option comes handy especially when the consumers look for bite-sized packs. This is expected to be more profitable for the company since consumers will end up paying more per ml even though the new miniature versions wi