date:Aug 10, 2012
Cadburys share of the Saudi Arabian market declined from 2006 to 2010, according to Euromonitor, it still commands third place.
Tracy Allnutt, Head of Commercial Development at Global TGI said:Competition is fierce amongst chewing gum brands. Our Factoid research gives marketers a brief overview of how they should shape their branding strategies by region.
Data collection
To reach its findings Global TGI collected information online and face-to-face, with a self-completion questionnaire.
Sam