date:Aug 10, 2012
bal TGI said that the companys Orbit brand was the most popular gum product.
Saudi gum market
The Saudi Arabian gum market is valued at US $117.6m by Euromonitor.
Local manufacturer Batook is the market leader with a 39%, with Wrigley second place with a 21% stake.
Kraft Foods, the second largest gum manufacturer worldwide, also has a strong footprint in these two high consuming markets through its Cadbury acquisition. It is the second largest gum maker in Iran and although its although its