date:Aug 10, 2012
ehind this pattern could be because it is common practice to give customers chewing gum in place of small change,said Kantar.
Kantar told ConfectioneryNews.com that it was unable to say whether gum manufacturers were losing out on sales in these high consuming markets due to gum being used currency.
Iranian gum market
The Iranian gum market is worth around US $181.9m in retail value sales, according to data from Euromonitor International.
Wrigley rules the roost in Iran with a 43% share. Glo