date:Mar 15, 2016
US-based yogurt maker Chobani is planning to enter the beverages segment with Drink Chobani line, after it turned down acquisition offer from PepsiCo.
With this new drink range, which will be a blend of fruits with its trademark Greek yogurt, the company intends to pit itself against new competitors while diversifying into newer segments of supermarket.
The new beverage will feature real fruit and probiotics, positioning it as an easy-to-drink option for on-the-go consumers.
Treading a new pa