date:Mar 15, 2016
markets are actually losing market share to these other [multi-outlet] (MULO) channels that now comprise the majority of MULO sales, it continues. This share gap is only expected to widen through 2020.
Chicago-based Information Resources Inc.s (IRI) Vice President of Thought Leadership Susan Viamari also notes the pressure supermarkets are under from their competition.
The supermarket channel is facing significant pressure from competitors inside and outside the [consumer packaged goods] (CPG)