date:Mar 15, 2016
h merchandising support within the grocery channel.
To boost beverage sales, Viamari notes a few actions that grocers can take.
Grocers can enhance visibility and engagement with beverage consumers by continuing to merchandise but leverage merchandising programs that are tightly tied to the needs and wants of shoppers, she says. Unique needs and wants occur all the way down to the market level, so a one-size-fits-all strategy is not appropriate.
Getting assortment is also critical again, di