date:May 15, 2012
tive image of themselves, he continued.
Benjamin Punchard, senior global packaging analyst at Mintel, toldConfectioneryNews.com:In the US, we have not seen such small sizes before. Its about price positioning.
He said that while small packs were present in low-income markets such as Indonesia and countries in Asia-Pacific the same trend had not been seen in the US.
Wrigley's 5-gum
However, Wrigley plans to launch its premium product 5 gum and the Orbit brand in smaller micro-sized packs