date:May 15, 2012
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He said that Wrigley could launch its 5-gum brand in the UK after a trial-run in the US and may later move the product into continental Europe.
Mints could take same route
Punchard added that we could soon see smaller packs in other adult positioned confectionery that are notpocket-friendly,such as mints.
Mints could benefit from reduced-size,he said.
The black-look of 5-gum could also apply to this category as consumers would share mints with friends and would want to portray a posi