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Packaging to become most important food marketing tool
date:Aug 09, 2012
With budgets tight, packaging refreshes could also be a cheap way to enhance the in-store experience for customers. But to enhance the impact of such refreshes, retailers should encourage category leaders to work together in a bid to create a bigger impact in-store.

Thats according to Karl McKeever, visual merchandising specialist and brand director at consultancy Visual Thinking.

McKeever will be speaking at the Museum of Brands and Packaging in London next month at an event focused on the

03/12 14:08