date:Aug 09, 2012
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Trouble and drag' of Western Europe
Stressing Heineken's keenness to seal the deal for APB, the analyst noted the Dutch firm's geographic vulnerability, with the firm facing what he described astrouble and drag of circa. 40% sales exposure in Western Europe, and a race for attractive emerging market assets.
This deal would take Asia from being circa. 6% of group [sales] to 14-15%, that should boost the underlying growth rate of the group, he said.
They [Heineken] need that, because I can