date:Aug 09, 2012
UB suggested to BakeryAndSnacks.com yesterday that the company would be sold as it announced a separate snacks division, KP Snacks, from its larger biscuits business.
Director of insight for Mintel Food and Drink, Marcia Mogelonsky, told this site that UB could undercut its authority as a major market player if it sent mixed messages about a sale and failed to deliver, which could make potential bidders see UB astoo weak to be attractive.
She ruled Kraft out of the running, but said Kellogg