date:Feb 16, 2016
r Rs 30.
About the product formulation, Coca-Cola India technical and supply chain vice president Asim Parekh said: Developing this product was a significant RD challenge to begin with. The juice with fizz formulation poses challenges of product stability and preservation. It also needs a heightened level of microbiological safety and stability.
When embarking on the exercise, we were also cognizant of the fact that most of the fruits grown in India are table use varieties, and not the process