date:Feb 04, 2016
Coca-Cola and Pepsi Co. have revealed some of their respective plans for global market dominance in 2016.
Coca-Cola has kicked off 2016 with a new global marketing campaign called Taste that Feeling. It is the beverage giants first global campaign covering Coke, Diet Coke, Coke Life and Coke Zero. The campaign aims to create a single Coke brand rather than individual marketing of Coke product options.
Chief Marketing Officer Marcos de Quinto calls it the one brand strategy in one of the bigges