date:Feb 02, 2016
Pernod Ricards German affiliate Pernod Ricard Deutschland has entered into an agreement with Germany-based Black Forest Distillers to acquire a majority share of dry-gin brand Monkey 47, in order to expand its portfolio into the premium gin segment.
Monkey 47 is made in the Black Forest region in Germany.
The deal is slated to be completed after it gains approval from competition authorities. The financial details of the transaction have not been disclosed.
With the brand acquisition, Pernod