date:Aug 09, 2012
A trend towards consumers preferring bottled water and energy drinks over soft drinks is seeing a gradual decline in the popularity of carbonated drinks.
Along an awareness of health and wellbeing fuelling the growth of energy drinks, consumer trends also show that mood, energy and new flavour experiences are driving forces behind customer choices.
Despite the growth in energy drinks, the global consumption of carbonated soft drinks reached 190 billion litres in 2011.
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