date:Jan 15, 2016
in RTD products offering protein.
Marketers are making drinks more appealing to consumers by tapping into the trend for healthy indulgence; where there is a positive health appeal, such as the ever-popular protein claim, the product has instant appeal. There is still a lot of opportunity for on-the-go healthy indulgence. 10% of total global products tracked in this category had a protein claim in 2015. There is more room for more fruit and vegetables, new cultures like kefir or fil and also mo