date:Jan 15, 2016
Drinking yogurts and fermented beverages accounted for 8.5% of total global dairy launches recorded by Innova Market Insights in the 12 months to the end of October 2015. While tracked launch numbers have increased over the past five years, their share of overall dairy activity has fallen slightly over the same period.
The drinking yogurt market has enjoyed mixed fortunes in recent years, reports Lu Ann Williams, Director of Innovation at Innova Market Insights. A positioning that falls betwee