date:Jan 14, 2016
r 80% of global launches recorded in the 12 months through the end of October 2015 featured health claims of some kind, rising to 98% in the United States.
Despite the use of the term probiotic being disallowed on product labels in the E.U., the association of yogurt with digestive health has clearly been made. It is the most popular claim globally, used on over half of drinking yogurt launches, according to Innovas data. Other popular claims relate to low and light, with nearly 45% of launches