date:Jan 14, 2016
areas single-serve dose-delivery active health drinks and traditional drinking yogurts with the latter coming under pressure from the former. The position has tended to reverse with the regulatory changes preventing the use of probiotic claims in key markets, perhaps most notably Europe, which accounts for over half of launches in the sub-category.
Manufacturers are attempting to move on with new formats and target markets, although the focus on health remains strong, according to Innova. Ove