date:Aug 08, 2012
To develop the new packaging, the company had hired The Goldstein Group, based in New York. The new packaging features a darker blue in combination with lighter blue swirls.
The company noted that the new packaging design is generating sales growth in select accounts and has received favorable response from consumers.
With the acceptance of the new package design and the resulting sales growth, the company is planning to integrate the new design in to all its MoonPie product lines.
Chattanooga B