date:Jan 06, 2016
According to Steve Lutz, Vice President of Marketing for CMI, the hidden story in the scan data are the strategies leading retailers are using to drive sales and volume despite the shorter crop.
He reports that an analysis by CMI is showing that best in class retailers are using very similar approaches to raise performance apple performance and beat back competition.
We know best in class retailers use different category strategies, said Lutz. But what they really do well is understand how the