date:Aug 08, 2012
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It says that this allows the aperture to support the weight of the product without increasing the overall length of the packaging.
To inspire impulse buys
In its patent application the company said:Providing a display aperture in an end seal allows the package to be hung generally vertically and means they can be displayed more easily in regions close to the till or sales counter where customers often have to queue and where they may be open to impulse purchasing.
It is a particular object