date:Dec 18, 2015
Sales and consumer preference of caffeinated functional and ready-to-drink (RTD) beverages are rapidly growing. Recent industry figures show the US market for RTD tea has more than quadrupled during the past 20 yearsfrom under $2B in 1990 to over $10B in 2013 while energy drinks are expected to reach $8B revenue mark by year-end. Despite these developments, consumers are shunning restrictive fads in favor of a more holistic wellness approachkeeping an eye on the lon