date:Aug 08, 2012
Facebook page was a networking rather than an advertising tool (despite some Diageo paid-for advertising on the social network) and that that consumers who liked the page generally already bought the spirit.
Smirnoff said it moderated comments by adults on images published on the page, but thatopinions or statementsposted to images by fans were not the view of Diageo, and fitted the Facebook spirit as anhonest, open channel for discussion not controlled or closed off by Diageo.
Although it dis