date:Aug 08, 2012
Two packaging changes will see an increase in glass bottle volume from 250mL to 330mL and a change from a crown seal cap to a twist-top resealable cap, while keeping the same classic designs for each flavour.
The packaging change for theCoca-Colaglass bottle range was decided upon after consumer research conducted by the brand indicated the majority of Australian soft drink consumers think that 330mL is the ideal bottle size and that they prefer a resealable cap.
Trent Lilienthal, Coca-Cola Lice