date:Aug 07, 2012
the fastest growing segment at 30-35% annually, while the fruit drinks category has also been witnessing growth of around 10-15% annually.
Dabur's Real fruit juices dominate the juices market inIndiaand PepsiCos Tropicana also has a 45% market share. Real is the market leader in the packaged fruit juices category with over 50% market share and plans to focus on this high-growth segment.
As a refreshing drink, juices certainly win hands down. A segment that is growing at incredibly high rates,