date:Aug 07, 2012
According to a report by the Associated Chambers of Commerce and Industry of India (ASSOCHAM), the market would peak at US$7.9bn by 2015, up from US$2.7bn.
The market, which includes fruit drinks, nectars and juices among other beverages, is being fuelled by greater disposable incomes, particularly inIndias urban areas.
Consumers are seeking healthier beverages even if they are relatively more expensive, due to their positioning,the report said, adding that rising awareness levels with regar