date:May 14, 2012
well as different flavors of Doritos or Gatorade as product news, whereas the introduction of Pepsi Next qualifies as innovation.
(We werent) really meeting and going after truly unmet consumer needs, Mr. Johnston said. The result of that was in the past a lot of the innovation frankly hasnt been all that incremental. It was somewhat incremental. You got a little bit of a lift out of it. It tended not to last very long so youd be in and out with it.
Same thing in the foods business. Doritos,