date:May 14, 2012
the right proposition to them. So in terms of market share, the share has been above a point thus far so its come out of the blocks very strongly. Trial looking good, ahead of our expectations.
In the question-and-answer portion of the presentation, Mr. Johnston was asked to differentiate between the launch of Pepsi Max, which contains no calories, and Pepsi Next. He responded by describing a fundamental shift in how PepsiCo is addressing the market. He characterized the launch of Pepsi Max, as