date:May 14, 2012
r. Its innovation in that it hits an unmet need. The unmet need here is I want to have less calories, I still like cola and I dont like the taste of diets. Previous mid-cals tasted very much like diets. This product is awfully close to the taste of Pepsi, and with 60% less calories really does meet that consumer proposition.
Given that the cola category is losing about 90 million cases a year, theres lots of what we call lapsed cola users who would like to be back in the category if we present