date:Aug 04, 2012
necessarily lead to a growth in sales or immediately change consumers opinions about a product. It is, however, important to consider that stevia will slightly alter the taste of a product,Cowland told this publucation.
Stevia success stories
However, she noted that after adverse publicity in summer 2011 due to high sugar levels, PepsiCo chose to reformulate SoBe V and launch the UKs first stevia-sweetened soft drink in April 2012.
This coincides with the marketing push for sports drinks bef