date:Aug 04, 2012
ll, Nestea and Sprite.
Yet Cowland noted recent Nestea stevia launches in 2012, in the Czech Republic, Austria, Greece, Italy, Poland, Slovakia and Slovenia in July, and the Benelux countries and Germany in Q4.
Since 2008, when PepsiCo first started using stevia in US sports drink SoBe V, Cowland said the brand had steadily lost market share: off-trade sales fell from 431m liters in 2007 to 318m liters in 2011.
Reformulation to include stevia, and therefore lower the calorie content, will not