date:Aug 04, 2012
Diana Cowland, health and wellness analyst at Euromonitor International wrote in a recent blog:If the success of PepsiCos Pepsi Next a mid-calorie drink in the US is replicated in Europe, we are likely to see more reduced-calorie rather than zero-calorie soft drinks introduced.
With disputes ongoing about the best sucrose/stevia balance needed to create the best taste profile, given liquorice-like aromas and a bitter after-taste, Cowland said growers such as Sweet Green Fields, and firms su