date:Sep 22, 2015
Functional water beverages are set to drive the future of nutraceuticals market, according to Deepthi Anand, founder and CEO, Valencia Nutrition.
The Indian market brims with immense growth opportunities because it is the emergence of a young population on the move. However functional water-based wellness is at a nascent stage but fast-emerging as a healthy substitute. It is amply evident that in India acceptance of any functional water-based wellness beverage is only when the consumer carries