date:Sep 14, 2015
Amul, the brand owned by India-based dairy co-operative Gujarat Cooperative Milk Marketing Federation (GCMMF), has re-entered the Indian sports drink category with the launch of whey-protein based drink, called Stamina.
The company is planning an advertising campaign in 2016 and has already begun promotional initiatives in the print media for the product, reported Business Standard.
Sports drink is a small yet growing category in India. Currently, this segment is led by PepsiCo's Gatorade, Hei