date:Sep 10, 2015
isel.
Unfamiliar Territory
Unlike regular carbonated soft drinks, which are facing negative perceptions of health-associated risks and artificial ingredients, primary consumer disinterest in natural and craft sodas is driven by product unfamiliarity and premium pricing. Among non-craft drinkers, one quarter (26%) said that they are unfamiliar with craft soda brands, craft soda flavors (23%) or just do not know what craft soda is (22%). Additionally, more than half of all consumers (55%) agree