date:Sep 10, 2015
r with meals and 42% are interested in creative flavors.
Mintel research indicates that US parents (55%) are more than twice as likely as non-parents (23%) to be craft soda consumers. As consumers start families, many look for non-alcoholic alternatives, including 70% of parents that overwhelmingly agree craft sodas allow them to enjoy a unique type of non-alcoholic beverage (vs 50% of non-parents). Additionally, more than half (53%) of non-craft drinking parents report that they are interested