date:Sep 10, 2015
oft drinks with added benefits, such as protein, vitamins or minerals.
The definition of health is changing from desiring low/no-fat and -sugar, to real or unadulterated ingredients. Natural and craft brands tend to feature ingredients in more natural forms, to position products as a better-for-you option, says Elizabeth Sisel, beverage analyst at Mintel. Craft and natural sodas also provide new flavor experiences, including blends of fruits, spices and herbs, while hitting naturally sweetened