date:Sep 10, 2015
positioning as a better-for-you alternative to regular and diet sodas. These challenges have contributed to years of sales declines in the carbonated soft drink industry, with sales dropping 3.6% between 2011-2014. Of Americans who currently consume or are interested in craft soda, 54% indicate that natural or real ingredients are important to them, including 50% of parents, highlighting natural sodas potential in the market. Another third (34%) of US adults are interested in seeing carbonated s