date:Sep 10, 2015
three in five (57 %) consumers agree that craft sodas allow them to enjoy a unique type of non-alcoholic beverage, with two thirds (66 %) of Millennials in agreement. Furthermore, half of craft soda drinkers (49 %) are interested in craft sodas that pair with meals and 42 % are interested in creative flavors.
Mintel research indicates that US parents (55 %) are more than twice as likely as non-parents (23 %) to be craft soda consumers. As consumers start families, many look for non-alcoholic al