date:Sep 10, 2015
dicate that natural or real ingredients are important to them, including 50 % of parents, highlighting natural sodas potential in the market. Another third (34 %) of US adults are interested in seeing carbonated soft drinks with added benefits, such as protein, vitamins or minerals.
The definition of health is changing from desiring low/no-fat and -sugar, to real or unadulterated ingredients. Natural and craft brands tend to feature ingredients in more natural forms, to position products as a b