date:Sep 10, 2015
ral versions of their favorite soda brands will not taste the same, with 18 % of non-craft drinkers not interested in craft products because they prefer the taste of regular soda.
While the carbonated soft drink category is facing consumer perception challenges, opportunities exist to strengthen brand trust, authenticity and experience through trending natural and craft segments. However, natural and craft manufactures are tasked with justifying higher prices and increasing familiarity through